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The Online Network has partnered with Universal Music Group, the world's leading music company, to license tunes from UMG's libraries to use on ALL MY CHILDREN and ONE LIFE TO LIVE when both series relaunch on-line. Not only will UMG's recorded music and songs be used on the soaps, but the deal will also allow for cross-promotion, E-commerce and artist participation with the new productions. (For example, the E-commerce integration will allow fans the opportunity to purchase the music used in episodes of the soaps, and access other exclusive content only available on-line.)
UMG is no stranger to OLTL. Along with Prospect Park owner Jeff Kwatinetz, UMG worked with the soap to feature recording artists like Snoop Dogg, One Republic, Mary J. Blige and Puddle Of Mudd in various episodes. "As we continue to develop programming for our on-line network, we are taking every facet of production into consideration to create a premium product for our viewers," said Kwatinetz and partner Rich Frank in a joint statement. "Previously, these programs have not focused on, or had limited contemporary music and artist involvement, and through UMG we can deliver fans from around the world access to some of the world's most popular music and artists, all leading to better production, storylines and program experience."
Adds UMG president and COO Zach Horowitz, "this unique arrangement offers our artists and songwriters a special opportunity for exposure on two of the most iconic soap operas ever. The on-line network for the programs is an exciting new vehicle for consumers to connect with our artists and their work, and purchase music seamlessly as they hear it on each episode."